Articles and Commentaries

The Sleeping Giant: India’s Soft Power Potential

One of the most common criticisms of the annual Soft Power 30 study is the conspicuous absence of India in the rankings. Admittedly, India’s non-appearance in the top 30 countries does give one pause. So much so, it is worth exploring why this is the case, looking ahead to see when India might expect to…
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Communicating India’s Soft Power

The notion of soft power is associated with the work of Harvard political scientist, Joseph Nye and was defined by him simply as ‘the ability to attract people to our side without coercion’. The phrase was first used by Nye in an article published in 1990 in the US journal, Foreign Policy and expanded in…
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Food is the Greatest ‘Soft Power’ for a Nation

Download PDF Food is the visible manifestation of God. When we see food, we see the Divine in it. The physical, as well as metaphysical aspects of food cannot be ignored. Man is born of food, nourished by food and becomes food of other creations. Matter draws energy from food to become alive, gets nourished…
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Leveraging Spirituality as India’s Soft Power

One of the most significant aspects of spirituality is that its profoundness can subtly permeate through our lives, creating a deep and integral link between spirituality and life. While placing spirituality into a global   perspective is indeed a challenging task, spirituality by its very nature can fit in anywhere and everywhere! Let us link the…
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